'Fishy' shopping site is old school

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Shopping sites are coming out of the woodwork these days--or, in the case of Pricefish.com , perhaps it's out of the aquarium.

Bad puns aside, we have to wonder about the wisdom behind this latest entry into the increasingly crowded consumerism field. According to a spokesperson, Pricefish "teaches consumers how to shop, how to succeed in the art of shopping." But while the site touts such features as video and audio tips, it apparently lacks any of the social-networking aspects that increasingly seem almost required components of modern shopping services.

But perhaps most questionable of all is the name itself: Pricefish. Given all the concerns about phishing scams , it strikes us as curious that a consumer company would choose to have the word "fish" in its name--no matter how it's spelled. The unsolicited e-mail pitch we received even bore this subject line: "Fishy shopping site advises consumers on how to buy smart."

Until we opened it, we thought it was a reader tip about another scam.

10.11.08 12:11

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